The Acura Experience 2021

 
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When it was announced that the Canadian International Auto Show wouldn’t be happening in 2021, Acura needed a unique solution to connect with fans of their brand.

Enter The Acura Experience. A custom-built website showcasing the look, sound and feel of Acura’s 2021 line-up, as well as offering a deeper dive into the history of what makes Acura Racing so special. The site also features a helmet customizer and give-away contest that let a few lucky fans walk away from their visit with a piece of racing history.

Key Features:

  • 5 vehicles fully rendered in in-browser next-gen 3D

  • Video Library, Sound Gallery, History Slide Show and custom transitions based on selected vehicle

  • AR (Augmented Reality) views of every vehicle

  • Contest and giveaway to drive engagement